Privacy Policy

1. Introduction

RiverfordWay ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation platform and services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for our services
• Contact us through our sales form
• Subscribe to our communications
• Use our platform and services

This information may include:

• Name and contact information (email, phone, address)
• Company information and job title
• Industry and business details
• Marketing preferences and communication history

2.2 Lead Information

In the course of providing lead generation services, we collect and process information about potential customers, including:

• Contact information and professional details
• Social media profiles and engagement data
• Business interests and demographic information
• Online behavior and interaction patterns

2.3 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and browser information
• Device type and operating system
• Website usage patterns and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following purposes:

• Providing and improving our lead generation services
• Processing and fulfilling service requests
• Communicating with you about our services
• Analyzing and optimizing our platform performance
• Ensuring security and preventing fraud
• Complying with legal obligations

4. Information Sharing and Disclosure

4.1 Service Delivery

We share qualified lead information with our clients as part of our core service offering. This sharing is limited to the specific leads purchased and includes only relevant contact and qualification data.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Cloud hosting and data storage
• Analytics and performance monitoring
• Customer support and communication
• Payment processing and billing

4.3 Legal Requirements

We may disclose information when required by law or to protect our rights, safety, or the rights and safety of others.

5. Data Security

We implement comprehensive security measures to protect your information:

• End-to-end encryption for data transmission
• Secure data storage with enterprise-grade protection
• Regular security audits and vulnerability assessments
• Access controls and employee training
• SOC 2 compliance and industry best practices

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Lead information is typically retained for the duration of our client relationship plus applicable legal retention periods.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access, update, or correct your personal information. Contact us to request access to your data or to make corrections.

7.2 Data Portability

You may request a copy of your personal information in a structured, machine-readable format.

7.3 Deletion

You may request deletion of your personal information, subject to legal and contractual obligations.

7.4 Marketing Communications

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers in compliance with applicable data protection laws.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze website usage. You can control cookie preferences through your browser settings.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

11. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

12. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to object to processing and the right to lodge a complaint with a supervisory authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

15. Effective Date

This Privacy Policy is effective as of July 21, 2024, and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.